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ROLE DESCRIPTION

As the Instrumental Programs Lead you will be responsible for driving the growth of our in house instrumental and digital labels (eg. Soothe Sounds, Florecilla Records). Your key duties will be to lead new artist acquisitions and associated catalogues, ensure industry leading artist support is maintained (in conjunction with the artist support team), and oversee the rollout of the instrumental labels marketing strategy (in conjunction with the GYROstream marketing team). This will involve collaboration with all GYROstream teams to ensure overall revenue growth and increase brand reputation across the instrumental labels portfolio.

You are a confident, enthusiastic and results-driven person who thrives on getting the details right and using good processes. This role requires frequent email communication with artists, pitching their releases, creating and growing third party playlists, working with the marketing team on website updates, mass communications and social media strategy, analysing and reporting on progress of the program and helping artists within the program increase their digital music revenue.

We are looking for not only an exceptional project manager but someone who possesses the mindset and ability to grow a significant portion of our business.

SOOTHE SOUNDS

Soothe Sounds is GYROgroup’s exclusive, invite-only instrumental music program, promoting original neo-classical and contemporary instrumental reworks of popular classics on DSPs globally. Building a strong reputation for premium customer service, Soothe Sounds artists receive priority assistance throughout the distribution process and top tier editorial DSP pitching.

Now home to some of the world’s leading composers, pianists, harpists and classical guitarists, Soothe Sounds has grown organically thanks to word of mouth and the increasing success of the artists using the program. Artists featured in the Soothe Sounds program have been Grammy nominated and topped leading instrumental editorial playlists such as Peaceful Piano and Jazz in the Background on Spotify. Global leaders in the instrumental music space, Soothe Sounds is constantly looking to expand its offering to artists and is always interested in finding and supporting new instrumental talent.

KEY RESPONSIBILITIES

• Onboarding New Artists: Maintain a focus on onboarding new artists and bringing in new business. Utilise sales ability to create strong relationships with new artists and onboard artists with a focus on transferring catalogues to GYROstream.

• Artist Liaison: Continue to provide exceptional ongoing support and relationship management to our network of composers and artists. Take responsibility for artists issues and ensure the artist support team is upholding the highest standards of customer satisfaction.

• Cultivating Existing Artist Base: Finding new and exciting opportunities to develop the existing artist catalogue with a focus on growing revenue across a range of mediums. This includes but is not limited to ensuring artists are aware of and are using additional features if applicable such as TikTok CML, Artist Marketing Services, MCN, DistroDirect and Publishing Administration services.

• Marketing & Brand Awareness: Has a strong sense of the instrumental labels branding and how this translates to the success of the programs. Puts a focus into ensuring the branding is taken care of.

• Third Party Playlist Growth: Work with the marketing team and be responsible for ensuring the continued and accelerated growth of the Instrumental third party playlists the company owns to help drive streaming outcomes for our artists.

• Artist Support: Work alongside the instrumental artist support team to provide exceptional ongoing support to our network of composers and artists. Take responsibility for high priority artist issues with a positive and detail oriented approach.

• Product Knowledge: Maintain up-to-date knowledge of our platforms and industry trends to effectively guide and educate customers. Provide information on our services, pricing and promotional opportunities.

• Service and Product Strategy: working across multiple GYROstream teams to enhance and improve the product and service offering that will generate tangible outcomes for the instrumental label artists. Gather and relay customer feedback and suggestions to the appropriate teams.

• Data Driven Growth: Analyse and report on growth and success of the labels through regular updates and use data driven decisions to suggest ways to further advance both the artists and brands.

• Catalogue ingestion and set up as required: Ensure accuracy and attention to detail when setting up releases and/or making changes to releases - ensure consistency across all systems (eg. Admin suite / AudioSalad / Linkfire spreadsheet etc). Ensure a comprehensive understanding of metadata style guides and adhere to these guides for processing new releases on a daily basis.

• Report any suspicious or potentially infringing upload activity, or potential fraudulent streaming that may be identified during any of these tasks.

• Phone and in-person artist meetings as required. Be available and flexible for evening and early morning calls with overseas artists in different timezones as required.

KEY FEATURES OF THE POSITION

• Minimum two years in a related music industry role with experience in artist negotiation, A&R, marketing, sales or distribution.

• Experience in the instrumental or music production space, either in classical, contemporary classical, new age, ambient or other similar genres is highly regarded.

• Capable sales person and negotiator, personable and a good communicator.

• Experience using Freshdesk CMS system or equivalent CMS system within a support team environment is highly regarded

• Possess a positive attitude, passion for life and music, grace under pressure and ability to work in a fast-paced environment and team

• Master of accuracy, attention to detail and the ability to problem solve on the fly to resolve customer issues - all while being able to prioritize, multi-task and delegate.

• Intermediate knowledge of G Suite basic applications such as Sheets and Docs.

• Ability to be adaptable and learn 3rd party softwares essential to artist support processes.

WHAT WE DO. WE DO WELL

We’re always looking for a better way to get the job done. We challenge prevailing assumptions and suggest better approaches with solutions-oriented thinking. We aren’t stopped by roadblocks rather we think, shift and invent practical solutions. We act with ambition and aspire to continuously learn, grow and strive for excellence. We set ambitious goals and throw everything into achieving them. We celebrate our wins and recognise that through our collective contributions we can share in the value we create.

WE ARE ONE TEAM

We recognise that it will take all of us, working together at 100% to achieve our vision. We know the strongest teams foster diverse personalities, talents and skills and we believe in using our experience to help others achieve their best. We treat our co-workers with honesty, transparency and respect in all situations.

WE CREATE A GREAT ARTIST EXPERIENCE

Serve others as you expect to be served. We believe in serving our artists and customers to the very best of our abilities. Our artists, labels and their musical journey is at the centre of everything we do and we are constantly putting ourselves in our customers shoes. We are driven by commercial outcomes and by building our artist success, we build our own success.

ARTIST SUCCESS IS OUR SUCCESS

We prioritise the artist's journey, ensuring every interaction is meaningful and supportive. We believe by fostering a nurturing environment, we empower artists to focus on their creativity. Our commitment is to provide personalised support, transparent communication and innovative solutions that enhance the release process. We are inspired by our artists and we want to inspire them. We are driven by commercial outcomes and by building our artist success, we build our own success.

APPLY

Please apply through Employment Hero and include your CV and a cover letter why you feel you're fit for the role and align with GYROstream's company values!

GYROstream is committed to providing equal employment opportunities for all persons regardless of age, disability, national origin, race, colour, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.