Robbie Williams Backs Dynamic Ticketing: ‘If You Sell Out, They Weren’t Too Much’

Robbie Williams has shared his thoughts on dynamic pricing practices, not necessarily thinking that ticket prices rising due to demand is a big deal. To him, it’s part of the music business.

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In a new interview with The Face magazine, the Angels singer was asked about the ticket prices for his 2025 tour, in which the interviewer noted being able to purchase “rear pitch standing” tickets at Williams’ Murrayfield Stadium show in Edinburgh for £107.50 ($215 AUD). Williams was asked if the ticket prices had been adjusted so as not to receive backlash for dynamic pricing.

Williams stated that he believes the “whole music industry just learned something” following Oasis's criticism for dynamic pricing affecting ticket prices for their UK shows. He said he’s never sat in a meeting where ticket prices were discussed, and he doesn’t believe Oasis has, either.

“I don’t believe that Oasis knew. Liam [Gallagher] definitely didn’t know ​‘This is how much tickets are going to cost. We’re going to do this thing called dynamic pricing.” I only know about dynamic pricing because of Oasis,” Wiliams said.

Adding that the music industry has realised it “can’t take the piss” with ticket prices, Williams also acknowledged that he lives in a bubble and wants to be worth “the going rate.”

“Whatever price you put a ticket at, somebody on Twitter will be outraged,” Williams said.

He continued, “But that whole dynamic pricing thing, it even made me go: ‘Fuck, I need to be in some sort of meeting.’ Or just go: ​‘Let’s not have that happen!’ But it’s very difficult… I don’t know what you do, how you make it right, how you stop being greedy, how you figure out what you’re worth whilst not extorting people. Because at the end of the day, tickets are only too much if they don’t sell. If you sell out, or if you sell 95 per cent of the tickets, they weren’t too much.

“Which, in isolation, in an interview, will sound really bad, of course. But it’s true… I guess half of it is noticing what happened with Oasis, and the other half is being nice. Well, OK, three-quarters being nice – my principles can vary. And wanting to sell tickets.”

Oasis will bring their Live ’25 tour to Australia next October and November. Ticket prices for their five shows in Sydney and Melbourne ranged from $180 to $415, plus booking fees.

Robbie Williams toured Australia last year, delivering a series of career-defining stadium shows alongside his headlining performance at the Adelaide 500.

Reviewing the Melbourne stop of the tour, The Music’s Michael Prebeg: “He takes us on a 33-year musical odyssey featuring the highest highs and the lowest lows, the sex, the drugs, the scandal, and the paparazzi.”